Woojin Son

Project Overview

Stylist Spy Wallet is a personal finance app designed specifically for the fashion-forward audience. Despite having a niche and engaged user base, the brand’s online presence felt overly utilitarian and disconnected from the aesthetic sensibilities of its users. The challenge was to blend financial functionality with lifestyle appeal—without sacrificing clarity or usability.

Our Approach

We aimed to craft a visual experience that felt like a premium lifestyle brand while delivering the tools of a robust finance platform. Our design centered around bold editorial visuals, intuitive tracking tools, and a clean, mobile-first interface.

Our core focus areas:

• Lifestyle-Centric Design – Merging high-fashion aesthetics with crisp UI components, aligning the app's visuals with the identity of its users.

• Intuitive Budgeting Tools – Creating clear, colorful dashboards for expense tracking, savings goals, and trend analysis.

• Micro-Interactions – Smooth animations and tactile transitions to make everyday finance feel personal and fluid.

Key Challenges & Solutions

Aesthetic vs. Functionality

We struck a balance between elegance and clarity by using a modular system that kept visuals rich but layouts streamlined and user-focused.

User Retention Drop-Off

By reworking the onboarding flow and adding personalized reminders, we significantly increased user stickiness and engagement metrics within the first few weeks post-launch.